OLED77C26LD 77" 4K OLED evo TV

LG OLED77C26LD 77" Smart 4K Ultra HD HDR OLED evo TV

LG 4K SELF-LIT OLED evo for the most advanced OLED picture quality
Designed for an outstanding gaming, movie and sport viewing experience
HDMI 2.1 Spec, 0.1ms response time & low input lag for superfast gameplay
Dolby Vision IQ for true-to-life picture & Dolby Atmos for immersive sound
Smart platform with Netflix, NOW, Disney+ and more

Brightness Booster Max - A bright new era of pixels

Heightening the vivid beauty of LG OLED self-lit pixels. Brightness Booster Max takes refinements by the α9 Gen 5 AI processor to the next level, delivering up to 30%2 more luminance. Now, visuals look bolder with superior light efficiency.

a9 Gen 5 AI Processor - Beauty meets brains

The brains behind the beauty. Following deep learning advancements, LG's α9 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colours spectacularly vivid yet accurate.

Infinite Contrast - Dazzling darks, luminous lights

With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.

Dynamic Tone Mapping Pro - The details set the tone

All-new Dynamic Tone Mapping Pro goes deeper to improve the picture. Previously, it elevated just the frames. Now, the technique hones in on 5000 blocks across the screen for more vivid HDR down to each last detail.

Immersive Surround Sound - Sounds like you're in the scene.

The α9 Gen 5 AI Processor up-mixes 2-channel audio into virtual 7.1.2 channel sound. Feel the action and chaos around you, just like you're the main character of the movie.

ThinQ AI & webOS - Television just for you.

Need inspiration for movie night? ThinQ gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favourite TV series and receive tailored news and sports updates.